Why do you need to optimize your Google Business Profile listing for your self storage facility?
That coveted #1 spot that you've been sold on? It's good, but it's not as good as ranking highly in your local pack. GBP is even more important than ranking organically.
"No Click Searches" account for 50% of all search queries on Google. That means 50% of searches will only see your Google Business Profile listing - so you want it to speak for itself!
Optimized GBP listings bring more visitors to your website and start winning them over even before they get there. More interested visitors mean more units rented!