The REITs are using a price optimization strategy to maximize profits by adjusting unit prices. They do so based on a number of factors, such as availability of a certain unit and the occupancy rate. There are tools out there to let you be able to do the same. SiteLink has a really good tool called the SiteLink Price Optimizer. It is built right into SiteLink so that you can take control of 1 self storage facility or 100.
Responsive: it’s likely you’ve heard this term as it relates to websites. In case you don’t know what it means to say a website is responsive, it simply means that the website is designed to look great on any device. For some people, a tablet or mobile phone is the only way to access the internet. Regardless of what is available to any given individual, mobile usage on the internet is certainly on the rise. 2015 was the year where mobile search activity surpassed desktop search activity.
When I worked at a self storage facility I never enjoyed chasing down late payments. Most of the time people would simply forget to pay. Sometimes it was no simple task to get them to drop by the facility to make a payment. We have found this is normally the case at most facilities. If the facility is big managers may spend the whole month tracking down delinquent payments.
Today, we go over how your tenant can claim her account on your website. All she needs is her Gate Access Code and unit number, both of which most people have memorized.
There are many reasons to offer discounts to your tenants directly from your self storage facility website. Maybe you just opened and you want to fill up faster, so you offer a free month. You have a lot of 5x10's available and you want to incentivize those by offering a $1 move in special.
Unique, engaging, and helpful content on your website can be one of the best SEO tools. Plus, carefully placed copy can lead to higher conversions. More rentals make everyone happy!
