Wednesday, October 23, 2024
- 12:00 - 7:00pm: Registration and Silent Auction Open
- 1:00 - 4:00pm: Pre-Conference Workshops
- Marketing Workshop: Google Business Profile, SEO, Community Engagement, & Social Media - Tommy Nguyen & Darby Bozeman, StoragePug - Register here! - Level 5, Room 502
- 5:00 - 6:00pm: Meet-Up: Women in Self Storage
- 6:00 - 10:00pm: Welcome Reception, Poker Tournament, and Casino Fundraiser
Thursday, October 24, 2024
- 7:00am - 6:00pm: Registration and Silent Auction Open
- 8:00 - 8:45am: Early Risers' Bonus Sessions
- Keeping Up With Industry Titans: Competing Like a REIT - Panel Moderator: Tommy Nguyen, Storage Pug - Level 3, Lone Star Ballroom C
- Show Me the Money! Self Storage Lending Insights
- 9:00 - 10:00am: Opening General Session
- Own It! Igniting a Front-Line, Customer-Experience Culture
- 10:15 - 11:15am: Breakout Sessions
- Keep Them Happy: Retaining & Motivating Your Staff
- Raising Rent: It's Not a Question of If, It's a Question of When
- Optimizing the Customer Experience: Cutting-Edge Tactics to Attract & Retain Tenants
- The Boys Are Back in Town: Self Storage Acquisitions
- Lock It Up: Enhancing Security, Deterring Theft, & Protecting Your Reputation
- 11:30am - 1:00pm: Membership Luncheon
- 1:15 - 2:45pm: Round Table Collaborative Learning
- Becoming a Five-Star Facility: How Reviews Can Transform Your Online Business - Tommy Nguyen, StoragePug - Level 3, Lone Star Ballroom D, Table 7
- 1:15 - 2:00pm: Breakout Sessions
- The Price is Right... Or Is It? Navigating Rent Hikes and Discounts Without Legal Woes
- Community Involvement and Self Storage Success: The Why and How of Grassroots Engagement
- The Development Pipeline: Hard Data & Boots-on-the-Ground Experience
- Earn Smarter, Not Harder: Driving New Revenue with Smart Unit Services
- 2:15 - 3:00pm: Breakout Sessions
- Your Bottom Line is an Expense Problem: Minimizing Costs to Maximize Returns
- Leveraging Automation to Enhance Facility Operations & Increase Revenue
- The State of the Industry & Self Storage Outlook
- Is It Feasible?
- 3:00 - 6:00pm: Trade Show
- Visit us at Booth 419 to get a pair of Pug Socks!
- 3:30 - 4:30pm: Special Manager-Focused Education
- A Day in the Life of a Site Manager
- 4:30 - 5:30pm: Meet-Up: Managers
- 5:30 - 6:30pm: Meet-Up: Young Professionals
- 6:00 - 7:00pm: Reception
- 9:00 - 11:00pm: Late Night Party
Friday, October 25, 2024
- 7:00am - 2:00pm: Registration and Silent Auction Open
- 8:30 - 10:00am: Round Table Collaborative Learning
- 9:00 - 10:00am: Breakout Sessions
- Blending the Right Ingredients to Create the Ideal Marketing Mix
- What's Your Exit Strategy? Navigating Self Storage Succession Planning
- Mastering Sales in Self Storage Management: Big Ideas to Win and Retain Customers
- Bridging the Gap: How to Unite Field Operations and Remote Customer Service
- 10:00am - 1:00pm: Trade Show
- Visit us at Booth 419 to get a pair of Pug Socks!
Find the official TSSA program here.
Catch Tommy & Darby's Pre-Conference Workshop!
Topic: Marketing Workshop - Google Business Profile, SEO, Community Engagement, & Social Media
Speakers: Tommy Nguyen & Darby Bozeman, StoragePug
Day & Time: Wednesday, October 23 from 1:00 - 4:00pm - Level 5, Room 502
Marketing is essential for your facility to succeed and be embedded in the local (and digital) community. In this workshop, we will discuss:
- The importance of having and keeping your Google Business Profile (GBP) up to date and optimized.
- How to utilize Search Engine Optimization (SEO) and keywords to help your website rank higher and reach your target market.
- How you can use community-based grassroots marketing to compete against larger operators.
- Where, when, and how often you should post on social media platforms to engage potential customers and current tenants.
There will be hands-on activities, so make sure you have access to your business' GBP and social media profiles. You'll leave with immediately actionable marketing knowledge to help boost brand awareness, and your facility will have potential tenants knocking on your (digital) door in no time!
Register for this Pre-Conference Workshop here!
Then Catch Tommy's Panel & Round Table!
Panel Topic: Keeping Up with Industry Titans: Competing Like a REIT
Speakers: Tommy Nguyen - StoragePug (Moderator), Michael Anthony - Storage Asset Management, JoLea Conn - All*Star Storage, Robert Loeb - SurePoint Self Storage, Ben Vestal - Argus
Day & Time: Thursday, October 24 from 8:00 - 8:45am during the Early Risers' Bonus Sessions - Level 3, Lone Star Ballroom C
Whether you're a large operator looking to improve your business or a small operator seeking a competitive edge, we will dive into how big brands are making it happen. From operations and marketing to team processes and technologies, we will explore strategies large, multi-location businesses are utilizing and techniques to support your competitive advantage.
Round Table Topic: Your Five-Star Facility - How Reviews Can Transform Your Online Business
Host: Tommy Nguyen - StoragePug
Day & Time: Thursday, October 24 from 1:15 - 2:45pm - Level 3, Lone Star Ballroom D
Self storage customers prefer to store at a place they trust, so it's no wonder that reviews are the backbone of local businesses. No matter how great your marketing is, what your customers say about you matters most. Online reviews are key to getting more tenants through your doors. We'll discuss why reviews are so important for your business, how they help your search engine optimization (SEO), how to generate more reviews, and how to respond to negative ones.
When and Where is the TSSA Conference?
The conference and trade show will be hosted at the JW Marriott in Austin, TX from Wednesday, October 23 through Friday, October 25. When you arrive, make sure you sign in at the TSSA registration desk for your badge and materials!
JW Marriott
110 E 2nd St
Austin, TX 78701
Phone: (512) 474-4777
