The 3 P's of Self Storage Marketing: Why Price, Place, and Promotions are the Gold Standard
Co-hosted by White Label Storage & StoragePug
Wednesday, April 30, 2025 | 2:00 PM ET
Grab your seat!
The 3 P's of Self Storage Marketing
With White Label Storage & StoragePug
Wednesday, April 30, 2025 | 2:00 PM ET
Why Price, Promotion, and Place are the Gold Standard!
There are 5 P's of marketing, but three stand out in self storage: Price, Promotion, and Place. Most customers make their purchasing decision based on 1 or more of these factors. To stay competitive, you must excel in at least one of these areas - and ideally dominate in all three!
In this session, White Label Storage and StoragePug will share how to achieve success into the 3 most important factors influencing customer decisions. These elements form the foundation of a successful marketing strategy. We'll discuss practical ways to use these factors to earn customer trust, attract new tenants, and drive sustainable growth!
How can you separate price from promotion in today's market?
Do promotions attract long-term customers?
How do you create a fair pricing structure that customers respect?
What are the strategies needed to be successful in different markets?
What grassroots promotions can leverage results in your local market?
How do you deal with increased competition?
If you're winning on location, can you disregard competitor pricing?
How often should you check competitor prices and promotions?
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