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Pebble Hills Self Storage is a local family-owned facility in East El Paso. They’ve operated since 2011, and they were doing great with nearly 100% occupancy by the time they came to us. They reached out because competition was heating up, and they knew they needed to get ahead of the game to continue to do great.
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“I live right around the corner!”
This is what Pebble Hills Self Storage constantly heard from their customers. How did you find us? Why did you choose us? Well, when you live right around the block from the facility, it’s a no-brainer.
The problem for Pebble Hills is that competition was starting to rise. REITs were popping up, and it was becoming increasingly possible that nearby residents and businesses would be closer to a competitor. With multiple self storage facilities “right around the corner,” what was going to set Pebble Hills Self Storage apart?
Pebble Hills needed to future-proof their business.
Finding and renting units easily is the primary focus of every StoragePug site.
Show your customers what makes you special.
Showing customers what matters: units and their features.
Curb appeal matters. In the digital world, curb appeal often means your website.
You don’t want your self storage facility looking sketchy and outdated when people drive by on the road. In the same way, it’s important to keep your website looking modern.
Updating the design of Pebble Hills Self Storage’s website didn’t just make it more visually appealing—it also told any future leads, “We’re a modern business that invests in our customers and their experience.”
Customers are more likely to rent if a website is easy, visually appealing, and gives a sense of value. If your website looks like you don’t care about your business, why should your customers care about it?
If a picture is worth a thousand words, you can only imagine how many words a good video is worth!
High-quality photos and video footage are the best ways to show off your facility to your customers. We believe in making sure that a customer knows what your facility looks like BEFORE they ever visit. This builds faith in your business and makes them more likely to rent.
For Pebble Hills Self Storage, we used drone footage provided by them so that the first thing a website visitor sees is how awesome their facility is.
Pebble Hills Self Storage has been serving their community for over a decade. Their connections to the area are important, and it’s crucial not to lose that just because they’ve updated their website.
Whenever possible, we strive to tell our clients’ stories. There are always people who prefer to do business with local businesses.
With Pebble Hills, we aimed to ensure their customers knew that Pebble Hills Self Storage is both a sleek, modern storage facility AND a local family-owned business that understands their needs.
The About page goes into depth about their connection to East El Paso, tells what they do for the community, and provides a value statement about their business.
To make sure that we keep the website’s focus on converting visitors into new rentals, we also include a rental CTA even on the about page. This way, customers always have a clear path to rent no matter where they end up.
In addition to the About page, we also included a staff page to specially highlight Pebble Hills management individually.
We always aim to build up the customer’s faith in our clients while they browse a page.
Part of that comes from reviews. The majority of customers read reviews before making a decision. With Pebble Hills Self Storage, it was important for their customers to see the history of great service right from the mouth of other tenants.
Pebble Hills Self Storage wanted to combine the convenience of online rentals with their preference for personally approving each tenants.
They go the extra mile to ensure they build a good relationship with their customers while also giving tenants the peace of mind that everyone is vetted and unlikely to cause problems.
To facilitate this, we set Pebble Hills Self Storage up with an online contact form that allows them to view new rentals in Insights and approve them manually.
The history of excellent service and great business set Pebble Hills Self Storage up for success.
They already had a great self storage facility, but with more competition coming into the area there was a problem: customers were going to have more choices, and they needed more than a convenient location to make sure they were noticed.
We took the great foundation that Pebble Hills Self Storage already had and turned it into an online presence that properly shows off what’s so great about them!
Now, Pebble Hills is averaging nearly 500 visitors with 31 online leads a month—a roughly 6.2% conversion rate that exceeds the industry average by about 3 to 6 times.
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