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How do you display your premium facility and multiple product lines on a single site without confusing customers and losing rentals? That was the question Elmwood Self Storage and Wine Cellar struggled with. Their business offers nearly a dozen different types of products. They’re truly a Class A storage facility, and they needed to show it off properly.
product and service offerings
brands across different legacy sites
new easy-to-use website
Before StoragePug, Elmwood Self Storage and Wine Cellar operated three different websites for each of their branded product offerings.
Managing three different websites was a problem. In fact, it was multiple problems.
First, these websites were provided by multiple vendors with inconsistent reporting methods.
Three disjointed websites also meant that customers from one site didn’t usually know about the other products Elmwood Self Storage offered.
They needed a site to "make it easier for potential customers or current customers to learn about [their] products and services."
It's important to show off what makes a facility special.
You can show off your facility's services and other offerings all in one place with the right design.
Customers trust other customers, and they trust a video testimonial most of all!
Elmwood Self Storage and Wine Cellar is a facility with a lot to show off. Elmwood’s owners have constructed a facility worth showcasing, and their team puts in the work to make sure it stays that way.
With a premium storage facility that has this much care put into it, not giving it the web presence it deserves is worse than a disservice; it’s a major loss.
Our first goal is always to get units rented. Pictures and videos are a great way to show customers what they can expect and convince them you're the right choice.
With Elmwood Self Storage and Wine Cellar, they provided an amazing video tour with drone footage that we placed front and center on their home page.
One awesome resource the team at Elmwood provided us with is their virtual tour.
This image shows a side-by-side of Elmwood’s virtual tour on their website and a heatmap of users interacting with that section of the page. It's clear that customers make use of this tool to see if Elmwood Self Storage is right for them.
Giving your customers an option to virtually explore your facility in an immersive way is an effective method for securing those rentals!
Reviews are powerful marketing tools. These days, many customers even care more about good reviews than about special deals on rates.
In the case of Elmwood Self Storage and Wine Cellar, they also provided video testimonials from their customers. We placed these prominently alongside their standard review components.
Elmwood Self Storage and Wine Cellar has many services. It was important to organize them in a way that made it easy for customers to see them.
With their StoragePug website, all of these services are brought together on a single website. Every product or service offering has its own page to draw in users searching for them on search engines. Each one has a place on high-visibility pages without cluttering the site.
Now that all of their services are together and organized in a meaningful and effective way, Elmwood Self Storage and Wine Cellar has been able to unify its branding and marketing.
Elmwood already had an amazing facility. They just needed a way to display it properly.
With their StoragePug site, everything is easy to navigate and leads toward a rental without having to hide any of their offerings.
“We feel a part of the team for our own website now,” Lenorah Durel of Elmwood Self Storage and Wine Cellar says. “We are really excited about our new site. We have seen more rentals with our new site in the short time we have had it.”
That’s what it means to have a website that works. Design and rental conversions are both important for your self storage website.
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