Leasing up your self storage facility is one of the biggest challenges an operator can face. In this Session, VP of Marketing for Absolute Storage Management, Grace Totty explains the different silos of marketing strategies and when to use them.
Whether you're new to the industry or you're a seasoned pro, it's good to reflect back on what you've learned. In this Spotlight, Tommy and Nguyen share their biggest self storage lessons and offer advice for new operators to keep in mind.
Operators and managers are often wondering which discounts, promos, or concessions they should give. You want to grab potential customers' attention, but you don't want to give too much. In this Spotlight, Melissa and Tommy remind us that whatever discounts you give, make them a one-time thing.
Website metrics and customer data can be tricky to understand. Unfortunately, tools like Google Analytics feel like they're made for marketing experts. In this Spotlight, Tommy points out the website metrics that matter most and how often we should be checking them.
Some storage customers care just as much about convenience as they do the size of their unit. And, some care even more! Warren Lieberman of Veritec Solutions helps us understand the basics of value pricing and how we can make it dynamic.
Some storage customers care just as much about convenience as they do the size of their unit. And, some care even more! Warren Lieberman of Veritec Solutions helps us understand the basics of value pricing and how we can make it dynamic.
