Like real estate, the storage biz is all about location, location, location—right down to where and how you are located on the internet. Specifically, we’re talking about local listings. According to Search Engine Watch, local listings spur 50% of mobile users to visit a business on the same day.
Online reviews are important to the Self Storage Industry's consumers. 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations.
You’ve heard much talk about Search Engine Optimization (SEO) and Search Engine Marketing (SEM), and you’ve even considered spending some money on online advertising, or on a firm that can help you rank higher in online searches. Most online searches have a local component.
As self storage operators, you want to get the most out of your pay-per-click (PPC) budget. Unfortunately, there isn’t one right way to do it. It is imperative to be aware of what is pulling in customers and what isn’t. You could be wasting money on your PPC ads and not even know it!
How can you know what people are saying about your storage facility? With mentions tracking! Start by creating a series of alerts that are delivered right to your inbox. In effect, creating the right signals means you get an email each time someone mentions your business.
Developing a digital marketing plan for your self storage facility might seem overwhelming. However, if you break it down into 10 “must have” components, you’ll end up with a comprehensive and realistic Self Storage Digital Marketing Plan.
Before jumping into the discounts-and-specials game, evaluate your occupancy, the phase your business is currently in, the condition of your facility and other factors. Here’s a look at four important things to account for when considering discounts and specials.
Online reviews play an important role in how consumers evaluate and choose businesses. So where are the most best places to get reviews for storage facilities? The most important place is Google, followed closely by Yelp and Facebook.
It is a storage facility owner’s worst nightmare to have their facility associated with a negative search result—whether it be a negative review, article, or blog post.
Bartering (exchanging good or services for other goods or services without using any money) has been used for centuries and predates the use of money. In the self storage industry, bartering (also known as rent exchange) usually involves trading a storage unit for goods and services.
In the past, word of mouth, radio advertising, or even an ad in the newspaper was enough to get your self storage facility a little extra attention, but not anymore.
The StoragePug team is excited to announce our brand new website. To really make our brand stand out, we decided to introduce more cohesion into our brand presence – online and offline.
