Self storage facilities, for the most part, serve local renters. We satisfy the needs of our community. That's the basic composition of local business, even if somewhat oversimplified. We know, however, that things are really more complicated than that.
Having an online presence for your business is not enough. It’s vital nowadays your storage facility can be found online. That means integrating SEO best practices to make sure when people go online to search for a service such as “self-storage facility,” they find your business.
Local SEO is one of the most important things you can do for your self-storage business. About 80 percent of your potential customers will search online for self-storage companies before selecting one to call and give their business.
Promoting your self-storage business online is crucial for your visibility and success. While it's tempting to concentrate on your website and Google search rankings, a strong social media presence is a big piece of the equation.
More than 60 million businesses use Facebook to connect with customers. Facebook Business can help you increase awareness of your self-storage business, encourage people to use your facility and build great advertising campaigns.
Like real estate, the storage biz is all about location, location, location—right down to where and how you are located on the internet. Specifically, we’re talking about local listings. According to Search Engine Watch, local listings spur 50% of mobile users to visit a business on the same day.
Online reviews are important to the Self Storage Industry's consumers. 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations.
You’ve heard much talk about Search Engine Optimization (SEO) and Search Engine Marketing (SEM), and you’ve even considered spending some money on online advertising, or on a firm that can help you rank higher in online searches. Most online searches have a local component.
As self storage operators, you want to get the most out of your pay-per-click (PPC) budget. Unfortunately, there isn’t one right way to do it. It is imperative to be aware of what is pulling in customers and what isn’t. You could be wasting money on your PPC ads and not even know it!
How can you know what people are saying about your storage facility? With mentions tracking! Start by creating a series of alerts that are delivered right to your inbox. In effect, creating the right signals means you get an email each time someone mentions your business.
Developing a digital marketing plan for your self storage facility might seem overwhelming. However, if you break it down into 10 “must have” components, you’ll end up with a comprehensive and realistic Self Storage Digital Marketing Plan.
