More than 60 million businesses use Facebook to connect with customers. Facebook Business can help you increase awareness of your self-storage business, encourage people to use your facility and build great advertising campaigns.
Like real estate, the storage biz is all about location, location, location—right down to where and how you are located on the internet. Specifically, we’re talking about local listings. According to Search Engine Watch, local listings spur 50% of mobile users to visit a business on the same day.
Online reviews are important to the Self Storage Industry's consumers. 90% of consumers read online reviews before visiting a business, and 88% of consumers trust online reviews as much as personal recommendations.
You’ve heard much talk about Search Engine Optimization (SEO) and Search Engine Marketing (SEM), and you’ve even considered spending some money on online advertising, or on a firm that can help you rank higher in online searches. Most online searches have a local component.
About 90% of consumers do an internet search to find local businesses and research them before making a decision. Of those, 86% use Google for their search engine. If you want to take your self-storage business to the next level, getting in the first page of Google results is paramount.
Let’s face it; knowing who your customer is should be an integral part of every entrepreneur's business plan. It can drive marketing and promotional efforts, the way you interact with potential customers, and even the way you handle day to day business.
The same way that a house needs good “curb appeal,” i.e., looking good from the outside, so does your website. You have 50 milliseconds to make a good first impression when someone visits your website.
As self storage operators, you want to get the most out of your pay-per-click (PPC) budget. Unfortunately, there isn’t one right way to do it. It is imperative to be aware of what is pulling in customers and what isn’t. You could be wasting money on your PPC ads and not even know it!
Price may not be everything, but for many people, it can be the deciding factor in choosing one self-storage facility over another. Understanding where your facility sits relative to the pricing offered by its competitors is a crucial component in building and running a successful business.
Did you know a new facility should launch a website well before it opens for business? It may sound premature or counter-intuitive, but there are several compelling, logical reasons why launching your website before your grand opening is a good idea.
As all self storage investors know, the more units you rent, the more money you make. If you don’t offer online rentals on your website, you’re missing out on revenue. Read on for ten reasons why your self storage website should offer online rentals.
Everything you need to know about investing in Self Storage. Part two of StoragePug's Investing Playbook is all about streamlining your Facility's operations.
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