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To be at the very top of Google, your storage facility needs to venture into the world of self storage online ads and pay-per-click (PPC) advertising.
In this Spotlight, StorageMax's Nick Newcomb walks us through how his team calculates lead values and how that determines their marketing strategy.
Leasing up your self storage facility is one of the biggest challenges an operator can face. In this Session, VP of Marketing for Absolute Storage Management, Grace Totty explains the different silos of marketing strategies and when to use them.
Atomic Storage Group's Rick Beal talks about why marketing takes time and why you should experiment.
Atomic Storage Group's Magen Smith talks about what makes customers choose your self storage facility.
Atomic Storage Group's Rick Beal talks about why onboarding is the "most important part of the customer journey."
With 2020 winding down, we thought it only appropriate to gather up some of our favorite resources from the year. Gabfocus Session Videos, eBooks, Checklists, and everything in between.
Whether you're new to the industry or you're a seasoned pro, it's good to reflect back on what you've learned. In this Spotlight, Tommy and Nguyen share their biggest self storage lessons and offer advice for new operators to keep in mind.
Operators and managers are often wondering which discounts, promos, or concessions they should give. You want to grab potential customers' attention, but you don't want to give too much. In this Spotlight, Melissa and Tommy remind us that whatever discounts you give, make them a one-time thing.
Website metrics and customer data can be tricky to understand. Unfortunately, tools like Google Analytics feel like they're made for marketing experts. In this Spotlight, Tommy points out the website metrics that matter most and how often we should be checking them.
2020 has been a wild year, but Gabfocus has been a huge highlight! We're bringing out a bunch of our favorite experts to share a little about themselves, what they've learned this year, and some good news from the industry. This is our version of a self storage holiday party. Come join the fun on December 10!
Introducing your incredible vendors for the OKSSA 2020 Virtual Conference. Check in with each vendor for networking and a chance to win some amazing prizes!