In this Spotlight, Chad Lundberg and Victor Diaz discuss some of the key ways that manned and unmanned facilities are different from a management perspective.
Get ahead of the competition by ensuring you aren't making these self storage marketing mistakes. Download the ebook to discover what pitfalls to avoid!
The onboarding phase of the customer journey is possibly the most important step in the customer's journey from their perspective. Find out how to make it a win.
Don't start from scratch! Download our Self Storage Operator Toolkit, full of checklists, templates, forms, and resources you can use to run your facility!
Self storage facilities spend considerable amounts of money to obtain leads. However, knowing follow-up techniques to turn leads into potential renters is a critical piece of the self storage sales cycle.
Whether you're new to the industry or you're a seasoned pro, it's good to reflect back on what you've learned. In this Spotlight, Tommy and Nguyen share their biggest self storage lessons and offer advice for new operators to keep in mind.
Website metrics and customer data can be tricky to understand. Unfortunately, tools like Google Analytics feel like they're made for marketing experts. In this Spotlight, Tommy points out the website metrics that matter most and how often we should be checking them.
2020 has been a wild year, but Gabfocus has been a huge highlight! We're bringing out a bunch of our favorite experts to share a little about themselves, what they've learned this year, and some good news from the industry. This is our version of a self storage holiday party. Come join the fun on December 10!
Knowing what to charge is one of the core decisions a facility has to make. How do you know what a unit is worth? More and more facilities are using value pricing because they're finding that customers care about more than just the unit size.
Self-storage Value Pricing involves assigning “good”, “better”, and “best” pricing tiers for the same unit type based on attributes of a unit. These attributes include things like climate control and accessibility (for example—drive-up, ground floor versus upper floor, etc.). But if we pull back a bit, what is Value Pricing really about?
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