What are cost-effective ways to advertise online, especially during the COVID-19 pandemic? What tools are available to get more reviews? Should I use social media? Our panelists dive into the world of Google and share best practices for facilities large and small.
Our experts answer these questions and more in this Gabfocus Session. Having a strong online presence is one of the best ways to keep your storage company relevant.
In case you missed it, you can watch the entire session On Demand.
Each session, we ask our expert panel to all answer an important question . This week, we asked: "How are you adjusting your Marketing to the new normal”?
Workshop Highlights:
“We’re focusing on how renting our units can be a contactless experience.” - Christina Alvino
“We’re doing a lot of educating of our customers and our staff, and we’re adjusting our messaging to focus on what can be done online.” -Jessica Casto
“We’re communicating how these new protective measures aren’t how we normally like to deal with customers but we need to take precautions. Our customers have appreciated us acknowledging that." -Chad Lundberg
“It’s always been my vision to run my business remotely, so the customers I have are already looking for a touchless experience. I’m also communicating about my sanitizing efforts with customers over social media." - Jennifer Perkins
Gabfocus Takeaway:
The consensus time and time again from our experts is that Google My Business is the most important online tool you can optimize. It’s the first touchpoint potential customers have of your facility, and it centralizes your offerings, your reviews, and your business details all in one place.
Top Questions Answered:
- What are important online tools to focus on right now? Where do you start?
- Are there any digital trends that we should be paying attention to?
- What are easy ways to get your name to the top of Google searches? (Barry Betts)
- What are other ways to get more good reviews for your facility, other than just asking customers? Any good suggestions?
- What are cost-effective ways to advertise online, especially during the COVID-19 pandemic?
If you were too busy to join us for the live event, no worries. Each session is available On Demand on the StoragePug Resources page.
Big thanks to to our featured speakers, moderators, and event sponsor: Anne Williams-Blackwell and Marcus & Millichap.
Please be safe and remember that if there was ever a time for businesses to be flexible and empathetic, it's now.
See you at Gabfocus weekly on Thursdays at 2pm ET!
