What is SEO? Is it the magic the will get you the top spot in Google in less than a month? Will it bring in hundreds of customers and make you money? Is it the answer to all of your problems? Well... Probably not. It is important, though, and it's even more important to know what it means for the self storage industry specifically. SEO has different applications and different weights depending on the needs and function of the website.
In this Gabfocus Spotlight, our own Tommy Nguyen breaks down what SEO stands for and then what it really means.
Question: "What is SEO?"
Check out the video clip below to hear their answers:
In this Gabfocus Session: Marketing That Matters, StoragePug's own Tommy Nguyen steps into the panelist spotlight alongside Grace Totty (of Absolute Storage Management) to discuss digital marketing. They talk about marketing strategies, what's important, and some hot-button marketing topics.
Check out the full Session to dive deeper!
Don't want to watch the clip? Here's what Tommy had to say:
One of the things that happens, I think—in marketing in general, but I think still when it comes to digital marketing—is they love their lingo, they love their acronyms, right?
There's like a thousand acronyms to describe what we do, right? So we'll just define SEO, because I think that one's the base, the foundation, the easy one.
SEO really just means search engine optimization.
That's exactly what the acronym is short for. But really what all it means is your ability to show up on Google when people search for you. And really, what it really comes down to and how that translates is how can you be relevant when someone needs what you provide.
So if you are a doctor, and someone types in broken bone near me, are you showing up when people do that? And I think self storage is the exact same, right?
When someone needs your services, they type in into Google storage units near me. Your ability to show up? That's really all SEO is.
But ultimately, what SEO means is search engine optimization.
And how it works is simply your ability to show up when people need you, and your ability to be relevant when someone is searching for your type of service."
—Tommy Nguyen
