User experience and reporting capabilities are often at the forefront of discussions about management software.
But what about lead generation?
These days, the many robust PMS offerings on the market have features that can even help with that!
Tommy Nguyen and Melissa Huff sat down with some self storage software experts to discuss trends and features. They took some time to talk about which software features might help you secure more leads!
Question: "Which software features can generate more leads?"
Check out the video clip below to hear their answers:
In this Gabfocus Session: The Next Generation of Self Storage Software, Tommy and Melissa sat down with a whole panel of self storage software experts. Guests included Jack Colemanzo of Storeganize, Alyssa Winkelman of 6Storage, Steve Smith of Storage Commander, and Jason Palmer of Storable. The topic? All things self storage software.
Check out the full Session to dive deeper!
Don't want to watch the clip? Here's what our guests had to say:
I mean, I think from my perspective, as we look at, you know, I've been doing digital marketing and e-commerce now for 30 years.
And I think one of the opportunities that I think we have to be able to continue to evolve the systems is being able to segment our audience and create more targeted offers and engagement with our customers to improve that overall experience, but then to be able to drive greater conversion rates.
So once we identify that lead, how do we ensure that we effectively close that as quickly as possible? And I think that's where there's a lot of opportunity to make sure that we're getting the right message to the right person at the right time and getting them quickly and effectively through that process and converted.
So I think there's new tools in terms of data that allow us to really continue to tune and optimize that part of the acquisition process."
—Jason Palmer
"It's about finding a good partner as well, right? Someone who is a specialist in, say, SEO or Google Analytics because Google can change their algorithm tomorrow and you need someone who understands what impact that's going to have on your business.
That's also another thing, is making sure you're on top of the waves of change that are coming from Google, from other big tech companies to make sure that you're ahead of that curve."
—Jack Colemanzo
"And I think reviews is this new emerging one that I know people are starting to pay attention to.
But as we do on Sparefoot, we've done some consumer surveys of what and get feedback from them of what's playing into their decisions. And if I went back two years ago, we didn't really hear about reviews at all, but now you hear more about people are looking at reviews, online reviews, Google reviews.
And so reputation management continues to be one of these new things that people are, consumers are paying attention to, increasingly."
—Jason Palmer
