It's natural to get worried when you see rentals slow down and web traffic decrease.
If you have no other context, there's no way for you to know if it's on you or if it's just the way the market is going right now. You need other perspectives—and data—to help you figure it out. Otherwise, you could end up making changes, spending money, and worrying when there's nothing wrong with what you're doing at all.
In this Gabfocus Spotlight, we hear from Stacie Maxwell (Universal Storage Group) and Heather McCombs (Spacebox) about how to tell whether your marketing or your market is to blame.
Question: "Is there an issue with my marketing or the market?"
Check out the video clip below to hear their answers:
In this Gabfocus Session: Marketing in Slow Markets, Heather McCombs of Spacebox and Stacie Maxwell of Universal Storage Group join us to talk about marketing. Specifically, about how to handle marketing when things are slow.
Check out the full Session to dive deeper!
Don't want to watch the clip? Here's what Stacie and Heather had to say:
What I do is I teach all of my managers to make friends with their competition in the market and call your friend and say, hey, how's it going for you guys?
Are you releasing? I don't need to know your exact numbers. They don't have to share the details. They don't have to share the secret sauce.
But is it going well for you guys, or is it going slowly?
And by checking in on your competition to see if they're also slow, then you can kind of decide whether or not it's a me or it's everybody."
—Stacie Maxwell
"I definitely agree.
Just in general, it's making sure you're in with your manager. You understand what they're saying because they live there. They also know in general what that area is.
Making sure that they're double checking their area, double checking and making friends, making network connections."
—Heather McCombs
