In self storage, most of your customers are going to come from within just a few miles of your facility. With a very few exceptions, customers from further away than that just aren't going to be interested in storing with you. Because of this, it's important to know how to reach your local audience through your self storage website and the rest of your online presence.
In this Gabfocus Spotlight, Tommy Nguyen from here at StoragePug takes the time to explain how you can show up when your local customers are shopping around for self storage.
Question: "How do I market my self storage facility locally?"
Check out the video clip below to hear their answers:
In this Gabfocus Session: Marketing That Matters, StoragePug's own Tommy Nguyen steps into the panelist spotlight alongside Grace Totty (of Absolute Storage Management) to discuss digital marketing. They talk about marketing strategies, what's important, and some hot-button marketing topics.
Check out the full Session to dive deeper!
Don't want to watch the clip? Here's what Tommy had to say:
I think there are probably three key components that you ought to just have. They're going to sound very basic when I say them, but we see it happen, and we see these things not done all the time.
One is, if you have a multiple location portfolio, each of your physical properties needs to have its own dedicated page on your website, right? Like that sounds so basic, but we still see a lot of websites that, hey, we have twelve locations. Here are the phone numbers, and it's just one list on one page.
You're missing out on an amazing opportunity.
Number two, when it comes to local marketing, having those perfect keywords only the local people know. My example to this all the time is I live in Knoxville. In fact, I live in West Knoxville. But that's not even specific enough. I live in the Cedar Bluff area of Knoxville.
So when I see a brand market to me as hey, we're the blah, blah blah, we service Knoxville. It's like, you don't know Knoxville. I think it's important to take the time to do that. Like, hey, we are in this part of Chattanooga, we're in this part of Biloxi, Mississippi, right?
It's not just I'm targeting Biloxi. I'm targeting this specific area.
And I think the third piece of marketing locally is making sure your Google Business listing, your Yelp, your Facebook page, your Apple Maps, your Bing places, all of those places also include these regional and local keywords on all of those platforms. Because those are all little signals to Google that says, hey, this business really loves Cedar Bluff. They really love the Cedar Bluff area of Knoxville. Maybe people who are searching for storage units near me who live in this area, this business is relevant, right?
So when you connect all those dots, each one of those individual pieces sound and feel so basic, but when you add it all up, it's really critical."
—Tommy Nguyen
