Are you feeling the press from larger players in your market?
While large national players may have a wide array of advantages, you have some, too! And your ability to deliver excellent curb appeal fit for your market is one of them.
In this Gabfocus Spotlight, Jane Sauls of Sauls Storage Group sat down with Melissa to discuss how to give yourself a leg up against the competition using your curb appeal.
Question: "How can curb appeal help you compete against larger competition?"
Check out the video clip below to hear their answers:
In this Gabfocus Session: Elevating Your Marketing Through Curb Appeal, Jane Sauls (Sauls Storage Group) sat down with Melissa to discuss all things curb appeal. What is it, why should you care about it, and how can you really elevate it and use it to your advantage?
Check out the full Session to dive deeper!
Don't want to watch the clip? Here's what Jane had to say:
Sometimes these big guys, they're... more cookie-cutter oriented.
And they've basically taken what their usual model is and just kind of plunked it on that parcel or what have you.
So your curb appeal is going to set you apart in the sense of you're going to have that time and attention to where—I saw one of the questions earlier about how to incorporate your surroundings in your community into that.
So your curb appeal begins at construction. Period.
And I know some of you all already have existing facilities, but you still can do some things to remodel and change. But when you are looking at your site, curb appeal... don't just stop on the outside.
Curb appeal includes wide drive aisles. Because curb appeal is what you see. And if people are driving by your site and they see all your tight turns, that's going to create a ceiling on that rent revenue management that you're going to be pushing.
A parapet wall takes a whole different look to the building. Higher ceilings, retail storefront doors where you have glass. As far as once you get on the inside of the property, my favorite layout is the one I actually have it at Little Vine.
And so you can stand in the center of that building and see out four different ways right there through glass doors. And so you are never behind a solid door to where you don't know what's on the other side of it.
So that's that secondary part of the curb appeal.
That really is what your customer experiences. I'm not talking about the customer service part. I'm not talking about, you know, if you welcomed them in and all of that stuff, and they found their unit. I'm talking about the curb appeal of did they feel safe on your property?"
—Jane Sauls
